Home | Media Liability Insurance
This program is proudly built on the foundation of Walterry Insurance Brokers, a name trusted in media liability insurance for decades and now a division of Heffernan Insurance Brokers. The same specialists who built that track record continue to personally service every account today, backed by the resources and carrier relationships of a regional independent brokerage.
Built for the Legal Risks of Modern Media
In today’s content-driven world, every publication, broadcast, or production carries potential legal exposure. Media liability insurance is designed to protect against claims involving defamation, privacy infringement, and misuse of intellectual property.
Beyond covering legal costs and damages, this coverage acts as a critical safeguard for your reputation and business continuity. When challenges arise, you have the support needed to respond quickly and effectively.
This program is backed by a media insurance team with decades of hands-on, specialized experience — not a general practice that happens to write media policies, but specialists who have spent their careers exclusively in this niche. That depth of knowledge means we understand the day-to-day realities of running a media business, not just the fine print of the policy.
From traditional outlets like television and print to emerging platforms like podcasting and digital media, policies can be customized to fit your niche, ensuring protection that evolves with how you create and share content.
Coverages
Film Producers
Film Producers
Coverage designed for film producers protects against claims arising from scripted and unscripted content, including defamation, copyright infringement, and unauthorized use of likeness. It helps safeguard productions from costly delays, legal disputes, and distribution risks.
TV and Radio
TV and Radio
Broadcast media coverage addresses the unique risks of live and recorded programming, including on-air statements, interviews, and licensed content. It provides protection against defamation, privacy claims, and rights issues that can arise in fast-moving production environments.
Newspaper Libel
Newspaper Libel
Tailored for print and digital publishers, this coverage protects against libel claims stemming from articles, editorials, and investigative reporting. It helps cover legal defense costs and damages, allowing publishers to report with confidence.
Association of Public Television Stations
Association of Public Television Stations
Designed for public television entities, this coverage addresses the risks tied to educational, cultural, and syndicated programming. It protects against claims related to content accuracy, rights usage, and reputational harm.
Podcaster Libel Insurance
Podcaster Libel Insurance
Built for podcasters and audio creators, this coverage protects against defamation, copyright, and privacy claims tied to spoken content. It ensures creators can publish episodes confidently without exposing themselves to significant legal risk.
National Federation of Press Women
National Federation of Press Women
Coverage aligned for members of professional journalism organizations supports individuals producing editorial and freelance content. It provides protection against common media-related claims while meeting the standards and expectations of professional associations.
Why work with us?
We are a General Managing Agent for the AXIS Capital Insurance Companies. Our media insurance team has spent decades specializing exclusively in this space, and we are recognized as one of the largest providers of insurance to newspapers, broadcasters, film and TV producers in the media liability insurance market. This isn’t a program built from scratch — it’s run by the same specialists who built this track record, and who continue to personally service every account today.
With a commitment to people, Heffernan values a culture dedicated to serving its clients’ needs in an effort to protect their valuable assets and assist in making smart decisions for their business or family.
- Established expertise: Nearly 60 years of dedicated media insurance experience as Walterry Insurance Brokers, now proudly part of Heffernan, including long-standing endorsements from the National Newspaper Association and 28 state and regional press associations.
- Long-term broadcast partnerships: Insuring public broadcasting stations since 1978, with more than 300 stations currently covered nationwide.
- Independent advocacy: As a true independent brokerage, our technology is used solely to find the best solutions for you, not a parent corporation
- The best of both worlds: We provide the high-tech tools you expect from a global firm, delivered with the high-touch, “white glove” service of an employee-owned boutique.
